1950 - 2010 BC

(before Charlie Holder)

  • 1950 - Patented the Double Reed Duck Call
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George Yentzen, and his young assistant James ‘Cowboy’ Fernandez, invented and patented the first double reed duck call. Yentzen invented a duck call entirely different than any built anywhere in the U.S. It used double reeds; every other call made had a single reed per call. Yentzen received his patent in 1950.

  • 1959 - World Duck Calling Champion
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In 1959, James "Cowboy" Fernandez wins the World Duck Calling Champion and the Champion of Champions in the same year in Stuttgart, AR. The first ever to win with a double reed call.

  • 1959 - Sure-Shot Game Calls Established
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Yentzen’s protégée, James Fernandez was just out of the service, and with a young family, worked a full-time job and taking night classes. After George Yentzen passed away in 1957, his wife called Cowboy to come see her. That visit, in 1959, formed the nucleus of the explosion in Yentzen duck calls and its successor company Sure-Shot Game Calls. In the first year, after Cowboy took over the Yentzen business he made 55 calls and sold all 55 of them. The next year he made 555.

  • 1970 - Goose Calls Developed
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In 1970, Sure-Shot Game Calls developed their first line of Goose Calls.

Current Goose Calls:
Honker Goose call, Snow Goose call and Speckly Belly Goose call

  • 1979 - Introduced Deer Grunt, Turkey and Predator Calls
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In 1979, Sure-Shot Game Calls introduced the Deer Grunt, Turkey Calls and Predator calls.

Current Turkey Calls:
Box Turkey call, Push Button Turkey call and the single, double or triple diaphragm.

Current Deer Calls:
Fawn Bleat call, Grunt Deer call and Rattling Bag

Current Predator Calls:
Sure-Shot Predator call and Feral Frenzy Wild Hog call

  • 1993 - Lifetime Achievement Award
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In 1993, Sure-Shot Game Calls received the Lifetime Achievement Award from Ducks Unlimited for donating over $500k to help the Green Wings Program begin and remain sustainable.

Junior Greenwings are younger Ducks Unlimited members. By joining DU , they participate in the conservation, restoration and management of wetlands and associated habitats for North America's waterfowl. These habitats also benefit other wildlife and people.

  • 2003 - NSSF Award
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In 2003, Sure-Shot Game Calls was given the NSSF Award for their 20 year Exhibitor of the Shot Show.

Formed in 1961, NSSF has a membership of more than 12,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen's organizations and publishers.

2011 - PRESENT

  • 2011 - New Ownership and Direction
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In September 2011, Charlie Holder bought Sure-Shot Game Calls from James "Cowboy" Fernandez and immediately cranked up manufacturing and marketing, bound and determined to make Yentzen and Sure-Shot household names again. Cowboy’s grandson, Curtis Arnold, has worked at the company since he was 12 and leads Sure-Shot’s production today.

  • 2012 - Yentzen Classic Reintroduction
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In 2012, the Original Sure-Shot Game Calls Yentzen Classic Duck Call created by George Yentzen and Jim “Cowboy” Fernandez makes a come back. The reintroduced classic is designed to exact specs from an original 1950's call and tuned using our proprietary methods. “The First and Last Call You Will Ever Use”.

  • 2012 - Social Media Platforms
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In November 2012, Sure-Shot Game Calls established social media accounts including Facebook, Twitter, and YouTube Channel.

Today Sure-Shot Game Calls social media has expanded to also include Instagram with over 86,000 followers combined.

  • 2012 - First Media Hunt
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In November 2012, Sure-Shot Game Calls inaugural media hunt was hosted at the Yentzen family's duck camp in Grand Chenier, LA.

Louisiana Sportsman magazines and newspapers were among the four media attendees.

  • 2012 -New Packing | POP Displays | QR Codes
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In December 2012, Sure-Shot Game Calls developed a new line of packing and POP displays. Also, the first to use QR coding for video product samples.

  • 2013 - New Website and Catalog
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In January, 2013 Sure-Shot Game calls launched a newly designed website and product catalog.

  • 2013 -NWTF Turkey Country Magazine
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In March 2013, Sure-Shot Game Calls Box Turkey Call was featured as a gear review with The National Wild Turkey Federation (NWTF) Turkey Country Magazine.

Shop Turkey Calls

  • 2013 - Writers Conference
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In September 2013, Sure-Shot Game Calls second annual writers conference was hosted in Texas and Louisiana with twelve media attendees.

Corporate sponsors were Nissan, Mossy Oak, Weatherby and HeviShot.

  • 2013 - Cabela's Outfitters Journal
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In March 2013, Wade Borne with the Cabela's Outfitters Journal, featured an article on the Sure-Shot Game Calls Deer Grunt call. Read full article.

Shop Deer Calls

  • 2013 - Featured Magazine Articles
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In November 2013, Sure-Shot Game Calls had a centerfold feature article in Waterfowl and Retriever (read full article)  and also a featured article in Indiana Outdoor News (read full article).

  • 2013 - Addicted to the Outdoors TV Episode
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December 2013: "TEXAS 2 STEP" Teal and Gator hunt in Southeast Texas with The Drake Plantation guide service! This was an auctioned charity hunt donated by The Drake Plantation, Jon and Gina Brunson, Hosts of Addicted to the Outdoors TV, and Sure-Shot Game Calls to benefit the American Cancer Society. This hunt was shot on location in Winnie, TX near the Sure-Shot Game Calls HQ.

  • 2014 - Cover NRA American Hunter
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In January 2014, the Yentzen Classic graced the cover of National Rifle Association (NRA) American Hunter Magazine.

The all new Yentzen ONE had a sneak preview at Media Day during the 2014 Shot Show in Vegas, NV.

Check out the newest Yentzen ONE2 now available.

  • 2014 - Delta Waterfowl Review
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In March 2014, Sure-Shot Game Calls Yentzen ONE was reviewed in the Delta Waterfowl Magazine. (read review)

The Yentzen ONE is the standard by which all other calls will be measured. The ONE features patented SCREW-LOCK Design, inset customizable band and Proprietary CNC body - Loudest and strongest material on the market. Get your YENTZEN ONE now!

  • 2014 - Ducks Unlimited Reveals Yentzen ONE
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In May 2014, Ducks Unlimited reveals the Yentzen ONE . (see reveal)

  • 2014 - Addicted to the Outdoors TV Episode
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In June 2014, Sure-Shot Game Calls Arkansas hunt aired on the Outdoor Channel with Jon and Gina Brunson from Addicted to the Outdoors TV show.

The Full Episode that was a top 5 finalist of the Outdoor Channel's Golden Moose Awards for the top Waterfowl Hunting Show of the Year with Outdoor Hall of Fame Member, James "Cowboy" Fernandez!

  • 2014 - American Bird Hunter TV
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In July 2014, American Bird Hunter TV crew came to Texas and Louisiana. They joined the Sure-Shot Game Calls team for an early season Teal and Alligator hunt in Winnie Texas with The Drake Plantation. And then to Pecan Island, LA to the Old Pecan Island School that was turned into a private duck hunting lodge following Hurricane Rita in 2005. See Full Episode.

  • 2014 - Cowboy Inducted - Outdoor Hall of Fame
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On August 16, 2014, Jim “Cowboy” Fernandez was inducted into “Gary Mason’s Legends of the Outdoors” Hall of Fame. The event was held at the General Jackson Showboat/Music City Queen paddleboat in Nashville, TN.

Fernandez is best known for revolutionizing the duck call industry when Sure-Shot introduced the very first double-reed system in 1959 – the Original Yentzen. It quickly earned world-wide recognition not only for the quality of its control, but also for being the best at mimicking the true sounds of waterfowl. (Read full article)

  • 2014 - Wildfowl Article
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In September 2014, Charlie Holder, President and CEO of Sure-Shot Game Calls appeared in the article "For the Love of Teals" for Wildfowl Magazine. Read full article.

  • 2014 - Third Annual Media Hunt - Saskatchewan Canada
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In September 2014, Sure-Shot Game Calls hosted their third annual Media Hunt in Saskatchewan, Canada at the Northway Lodge with fifteen media attendees and entertainment by Darryl Worley. This was the very first time that Northway Outfitters allowed waterfowl hunting on their tribal land. This was a huge honor for us and one that we were thrilled to be able to share. Our three presenting sponsors were: Nissan USA, YETI Coolers, and Beretta USA. Our product sponsors were HeviShot and Mossy Oak. G&H Decoys in part, assisted in providing the decoys.

  • 2014 - Western Outdoor News Featured Article
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In October 2014, Sure-Shot Game Calls Media Hunt in Saskatchewan was the focus for a featured article in the Western Outdoor News.

The Media Hunt was the third annual edition of the event that was headed-up by Sure-Shot Game Calls President and CEO, Charlie Holder.

Article by: Steve Comus.
Imagine being hunkered down in a field amid hundres of decoys as the sun rises, and being greeted by seemingly endless flights of ducks and geese, many of which make one or a couple of passes before lowering their wing flaps as "welcome" calls from hunters on the ground invite them to join. Read full article.

  • 2014 - Mississippi - Louisiana Game and Fish Yentzen ONE Review 
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In November 2014, Sure-Shot Game Calls Yentzen ONE was reviewed in the Mississippi - Louisiana Game and Fish Magazine. Read review

  • 2014 - Safari Club International Magazine
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In December 2014, Sure-Shot Game Calls Media Hunt in Saskatchewan was the focus for a four page featured article in the Safari Club International Magazine.

The Media Hunt was the third annual edition of the event that was headed-up by Sure-Shot Game Calls President and CEO, Charlie Holder.

Article by: Steve Comus
As the autumn sun began to light up the horizon, we were sitting in shallow field dugouts amid a spread of more than a hundred decoys that mimicked ducks, dark and light geese. From afar came the din of flying geese, talking among themselves as they traversed the cloudless sky. Read full article.

  • 2014 - Shooting Sportsman Yentzen ONE Review
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In December 2014, Sure-Shot Game Calls Yentzen ONE was reviewed in the Shooting Sportman Magazine. Read review

  • 2015 - Yentzen ONE named Top 10 New Products
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Yentzen ONE Receives Three Top Recognitions!

In January 2015, Yentzen ONE was named in the top ten new products at the 2015 SHOT Show in Las Vegas, NV.

Outdoor Hub named the Yentzen ONE the Best Duck Call of the SHOT Show.

Lynn Burkhead with the Outdoor Channel said "the Yentzen ONE screw-lock design is the first new innovation on a duck call in 25 years!"

  • 2015 - Louisiana Sportsman Feature Article
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In May 2015, Sure-Shot Game Calls was featured in a article in the Wildfowl Magazine. 

" Calling All Ducks" By Jerald Horst
Have you put the time into truly learning to call ducks into shotgun range? These hunters - who have real duck-hunting chops – tell how to get the most out of your time in the blind.
The cracking light over the Grand Cheniere marsh skies foretold of a good hunt. We could see ducks trading back and forth in the dim light well before legal shooting time. Lola, the yellow labrador retriever whined in anticipation of what was to come. I felt like whining myself. I was in the presence of history. Sharing the blind with me were Charlie Holder, owner of Sure-Shot Game Calls that produces the legendary Yentzen duck call, and Doug Yentzen, great grandson of George Yentzen who invented the call. R ead full article.

  • 2015 - Predator Nation Review -Sure-Shot Predator Call
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In April 2015, the Sure-Shot Predator Call was featured in the Predator Nation Magazine as a gear review. Read review.

  • 2015 - Wildfowl Feature on Sure-Shot Game Calls
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In May 2015, Sure-Shot Game Calls was featured as the spotlight article and Band Tales in the Wildfowl Magazine. 

" Sure-Shot Saddles Up" By Joe Genzel
A Cowboy took the Yentzen to the peak of waterfowling. Now the legendary Texas call company is trying to do it all over again. Read full article.

" Two for Two" By Bob Humphrey
Speck-tacular double for Sure-Shot owner, Charlie Holder. Read full article.

 

 

 

  • 2015 - Delta Waterfowl Feature Story
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In Spring 2015, Sure-Shot Game Calls was the feature article in the Delta Waterfowl Magazine.

Saskatchewan Shootout
Finding the X: Ducks and geese really do eat their peas
By: Paul Wait

Setting up a seven-man field hunt takes teamwork. As I discovered later that morning, it also requires a little faith. Read full article.

  • 2015 - Wildfowl Gear Issue Feature Article
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In Spring 2015, Sure-Shot Game Calls was featured as the spotlight article in the Wildfowl Equipment Issue.

" Snow-Driven Saskatchewan"
By Joe Genzel
Puddlers and dark geese cooperate like you'd expect in Canada, but the fickle white birds can be as tough as back home. Read full article.

 

 

 

 

  • 2015 - Delta Waterfowl Annual Review
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In Summer 2015, Sure-Shot Game Calls Yentzen ONE was reviewed in the Delta Waterfowl Annual. The Yentzen ONE was one of only ten calls that were reviewed . Read Review.

  • 2015 - Wildfowl Yentzen ONE Spotlight
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In September 2015, Sure-Shot Game Calls Yentzen ONE was spotlighted in Wildfowl Magazine. Read Review.

 

 

 

 

  • 2015 - Ducks Unlimited Featured Article
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In September 2015 - Ducks Unlimited Magazine feature article.

Simply Saskatchewan
By Phil Bourjaily

A bad day of hunting on the Canadian prairies is better than most good days anywhere else. And so even though the forecast called for sunny skies, highs in the 70s, and no wind, I optimistically stuffed my blind bag with shells that first morning in Saskatchewan last September. Read Full Article.

 

  • 2015 - Texas Country Reporter Episode
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In December 2015, Sure-Shot Game Calls was featured on the Texas Country Reporter TV Show.

"Found His Calling" Charlie Holder and James Fernandez – aired nationally on RFD-TV and on networks all over Texas! Arguably, Cowboy's best interview! This segment truly embodies the culture of the 60+ year history and legacy of the Sure-Shot Game Calls brand. This heritage lives on today! Watch Episode.

  • 2016 - 4th Annual Waterfowl Media Conference
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In January 2016, Sure-Shot Game Calls hosted it's fourth annual Waterfowl Media Conference in Mississippi at the famous Mallard Manor Lodge in Drew, MS. This is one of the largest lodges and private waterfowl media events in Mississippi history!  

Darryl Worley, singer/songwriter joined us again to hunt and entertain. Presenting sponsors were Nissan and Polaris. Gold Sponsors were Sitka Gear and the Mississippi Tourism Bureau. Product sponsors were HeviShot, YETI, and White Wing Label. Over 20 of the top media professionals in the outdoor industry attended this year over the span of the six day event.